{"id":760,"date":"2020-12-18T09:55:47","date_gmt":"2020-12-18T09:55:47","guid":{"rendered":"https:\/\/www.apiculus.in\/blog\/2020\/12\/18\/whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers\/"},"modified":"2023-07-24T07:18:12","modified_gmt":"2023-07-24T07:18:12","slug":"whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers","status":"publish","type":"post","link":"https:\/\/www.apiculus.com\/blog\/whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers\/","title":{"rendered":"What\u2019s beyond offering digital services for telecom and internet service providers?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.apiculus.com\/blog\/whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers\/#Domestic_Public_Cloud_Service_Opportunity\" title=\"Domestic Public Cloud Service Opportunity\">Domestic Public Cloud Service Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.apiculus.com\/blog\/whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers\/#Communication_Services_%E2%80%93_An_Aggressive_Space\" title=\"Communication Services \u2013 An Aggressive Space\">Communication Services \u2013 An Aggressive Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.apiculus.com\/blog\/whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers\/#Public_Cloud_Services_%E2%80%93_An_Emerging_Space\" title=\"Public Cloud Services \u2013 An Emerging Space\">Public Cloud Services \u2013 An Emerging Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.apiculus.com\/blog\/whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers\/#Domestic_Public_Cloud_%E2%80%93_Advantages\" title=\"Domestic Public Cloud \u2013 Advantages+\">Domestic Public Cloud \u2013 Advantages+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.apiculus.com\/blog\/whats-beyond-offering-digital-services-for-telecom-and-internet-service-providers\/#IndiQus_%E2%80%93_Get_a_Strong_Start\" title=\"IndiQus \u2013 Get a Strong Start\">IndiQus \u2013 Get a Strong Start<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"Domestic_Public_Cloud_Service_Opportunity\"><\/span><b>Domestic Public Cloud Service Opportunity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Communication Service Providers (CSPs) the world over, including telecommunications operators (telcos) and Internet Service Providers (ISPs), are increasingly <a href=\"https:\/\/www.alianza.com\/call-to-the-cloud\/heavy-reading-cloud-defines-new-voice-strategy\" target=\"_blank\" rel=\"nofollow noopener\">adopting cloud infrastructure<\/a> to host their voice and data operations. The cloud offers them benefits in terms of cost, speed, agility, control, collaboration, and innovation. Besides voice and data services, CSPs are also eyeing the <a title=\"The Future is in the Cloud: Key Trends Shaping Cloud Computing in 2023\" href=\"https:\/\/inform.tmforum.org\/news\/2017\/02\/digital-services-biggest-opportunities-telcos\/\" target=\"_blank\" rel=\"nofollow noopener\">digital services market<\/a>: over-the-top (OTT) entertainment, telemedicine, mobile payments, shopping, maps, ticketing, restaurant bookings, etc. But all this is still within the highly mature, highly competitive ecosystem of the voice and data industry. There is a better opportunity lying in wait for them in the domestic public cloud business, which is just about taking off in the middle- and low-income economies.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Communication_Services_%E2%80%93_An_Aggressive_Space\"><\/span><b>Communication Services \u2013 An Aggressive Space<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The telecoms industry has reached a state of maturity where operators are selling voice and data <a href=\"https:\/\/potsandpansbyccg.com\/2017\/02\/02\/cellular-voice-is-now-a-commodity\/\" target=\"_blank\" rel=\"nofollow noopener\">as commodities now<\/a>. Because of this commodification, consumers have become extremely price sensitive: they pick a carrier, increase or decrease their consumption, and even port their carrier, based on the pricing of services. The desire for dominance in a fast-growing market has led to <a href=\"https:\/\/www.bloombergquint.com\/technology\/telecoms-brief-sunny-season-over-back-to-price-wars\" target=\"_blank\" rel=\"nofollow noopener\">intense price wars<\/a> among operators. Competition is pushing telcos to bundle additional sops and freebies like OTT subscriptions, antivirus software, phone protection plans, free data and text messages, etc. in their tariff plans.<\/p>\n<p>Thus, the CSPs face a market that is cut-throat in terms of both features and pricing. Their <a href=\"https:\/\/www.crisil.com\/content\/dam\/crisil\/our-analysis\/views-and-commentaries\/sector-round-up\/crisil-research-sector-round-up-profits-of-incumbent-telcos-halved-in-3-years.pdf\" target=\"_blank\" rel=\"nofollow noopener\">margins are constantly under pressure<\/a>, and the Average Revenue Per User (ARPU) has frequently <a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/rel-jios-arpu-drops-by-1-2-to-rs-128-4\/articleshow\/73340990.cms\" target=\"_blank\" rel=\"nofollow noopener\">shown a drop<\/a>. Even in a developing market like India, the telecoms market has hit a high level of maturity where operators are diving into one another\u2019s subscriber base.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Public_Cloud_Services_%E2%80%93_An_Emerging_Space\"><\/span><b>Public Cloud Services \u2013 An Emerging Space<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The public cloud business is still in its nascent stages in the Global South. The National Association of Software and Service Companies (NASSCOM) <a href=\"https:\/\/progressive.in\/cloud-a-significant-growth-opportunity-for-india\" target=\"_blank\" rel=\"nofollow noopener\">has reported<\/a> that at 1.6% of GDP, India\u2019s IT spend is half of the global average. India\u2019s cloud adoption at 6.0% is almost a quarter behind the global average (7.9%) and nearly half that of the US and UK (11.4%). Global trends show that IT spends and cloud adoption are in the initial stage of development in India. Moreover, <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200221005396\/en\/Cloud-Infrastructure-Market-in-India-2019-to-2024---ResearchAndMarkets.com\" target=\"_blank\" rel=\"nofollow noopener\">the cloud infrastructure market<\/a> in India is projected to grow at a Compound Annual Growth Rate (CAGR) of 23.61% and reach INR 196.46 billion by 2024. At the same time, the global public cloud market is <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200708005488\/en\/Global-Public-Cloud-Market-2020-to-2026---by-Organization-Size-Services-Type-End-user-Region-Industry-Analysis-and-Forecast---ResearchAndMarkets.com\" target=\"_blank\" rel=\"nofollow noopener\">expected to hit USD 488.5 billion by 2026<\/a>.<\/p>\n<p>When compared to the primary voice and data business, the public cloud business offers better growth prospects in a less encumbered market.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Domestic_Public_Cloud_%E2%80%93_Advantages\"><\/span><b>Domestic Public Cloud \u2013 Advantages+<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>To this mix of business environmental factors, let\u2019s add the <a href=\"https:\/\/www.indiqus.com\/market\/the-business-case-for-local-cloud-services\/\" target=\"_blank\" rel=\"nofollow noopener\">benefits that a domestic public cloud offers<\/a> over global ones. Geographical location has become a key differentiator in the public cloud business. By being closer to their customers, domestic public cloud service providers can offer better latency, distributed cloud, cutting-edge tech stacks, local currency billing, better customisations, and compliance with local data residency laws. These benefits stack up as powerful competitive advantages for enterprises who choose to go with domestic public clouds.<\/p>\n<p>Compared to communication services, the domestic public cloud service business is clearly a more lucrative proposition in the medium to long term. Communication Service Providers have a massive strategic advantage over others in offering and monetising a cloud business. They already own the real estate, the communication networks, and both B2B and B2C linkages that they can leverage. But unless telcos and ISPs move fast and establish market leadership quickly, they may lose space to other entrants who will catch up to them. To do that, they will need a reliable partner with strong area expertise who can help set up an end-to-end public cloud business.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"IndiQus_%E2%80%93_Get_a_Strong_Start\"><\/span><b>IndiQus \u2013 Get a Strong Start<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>IndiQus is a leading provider of cloud solutions. Based out of New Delhi, India, it has over 20 customers in five countries spread across the internet, BFSI, telecom, and services verticals.<\/p>\n<p>IndiQus offers turnkey, SLA-based, fully managed solutions that include platform, technology stack, and business consulting. The technology expertise of IndiQus spans consulting, design, management, and deployment of cloud solutions. With keen customer-orientation, IndiQus offers comprehensive business enablement consulting, which incorporates pre-launch and post-launch solutions.<\/p>\n<p>IndiQus has helped telcos, ISPs, and data centre providers in emerging markets to build profitable in-country cloud businesses. Its customers are the #1 cloud providers in their respective markets.<\/p>\n<p>Contact IndiQus at marketing@indiqus.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domestic Public Cloud Service Opportunity Communication Service Providers (CSPs) the world over, including telecommunications operators (telcos) and Internet Service Providers (ISPs), are increasingly adopting cloud infrastructure to host [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","category-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":1,"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":2362,"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions\/2362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/media\/938"}],"wp:attachment":[{"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.apiculus.com\/blog\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}