The Rise of Cloud Repatriation: Balancing Cost and Performance in the Cloud Landscape

The rapid growth of cloud computing has revolutionised the way businesses operate, providing scalability, flexibility, and cost-effective solutions. However, as startups and enterprises increasingly rely on HyperScale cloud providers like AWS, Azure, and Google, they are facing skyrocketing costs that exceed their budgets.

In response to this challenge, cloud repatriation has emerged as a rising phenomenon, where organisations are moving their workloads from HyperScalers to private clouds.

This blog explores the motivations behind cloud repatriation and its growing momentum over the past two years. It also highlights notable companies that have successfully repatriated their workloads, shedding light on their cost-saving strategies.

Additionally, we’ll delve into the challenges businesses face when executing cloud exits and how, a managed services provider, offers a comprehensive solution to simplify and streamline the process.

The Challenge of Balancing Cost and Performance

Startups and enterprises initially embraced HyperScaler cloud providers due to their promise of high performance, reliability, and security.

However, as their workloads expanded, so did their cloud bills, often exceeding their allocated budgets.

This dilemma led businesses to explore alternative solutions to strike a balance between performance and cost.

While tier-2 cloud providers are available, they often fail to meet the expectations of startups and enterprises as they struggle to deliver the same level of performance, reliability and, most importantly, regulatory compliances as the HyperScalers.

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Moreover, setting up a private cloud can be an expensive endeavour, requiring significant hardware investments and adding operational and management overheads.

The financial burden and complexities associated with private cloud implementation often lead to an overall increase in costs, which is counterproductive to the goal of achieving competitive pricing.

The Emergence of Cloud Repatriation

Cloud repatriation is the process of moving workloads from HyperScalers to private, hybrid, sovereign, or autonomous clouds, and has gained momentum in recent years.

This strategy enables organisations to regain control over their cloud costs while maintaining the desired level of performance, security, and governance.

Several notable companies have successfully executed cloud repatriation strategies, resulting in significant cost savings.

Dropbox, for example, recognised the “cost of cloud” paradox and started transitioning to its own infrastructure, leading to substantial long-term savings.

Prerender reduced its server costs by 80% by moving away from AWS, while 37signals (Basecamp/Hey) saved $1.5 million annually by leaving the cloud.

AHRefs opted against migrating to the cloud, saving an impressive $400 million over three years.

The economic crisis further emphasises the importance of cloud repatriation, as organisations seek ways to optimise costs and minimise financial risks.

More user stories are likely to emerge, illustrating the benefits of repatriating workloads to private, hybrid, or specialised cloud environments.

The Role of Managed Services in Cloud Repatriation

Despite the increasing popularity of cloud repatriation, many startups and tech companies lack the expertise and resources required to execute a smooth transition.

This is where managed services providers like step in, offering comprehensive support throughout the cloud exit process. combines the best aspects of large public clouds, such as performance and user experience, with the security, governance, and cost savings of managed private clouds.

By delivering turnkey managed services, empowers enterprise customers to seamlessly migrate their workloads while minimising disruptions and complexities.

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With its first-mover advantage, is well-positioned to meet the needs of organisations seeking a reliable and cost-effective cloud repatriation solution. By leveraging their expertise and experience, enables businesses to navigate the intricacies of cloud exit and reap the benefits of optimised performance and reduced costs.


The rising costs associated with HyperScaler cloud providers have spurred the emergence of cloud repatriation as a viable strategy for startups and enterprises. Balancing cost and performance is a critical consideration for businesses, and the move towards private, hybrid, sovereign, or autonomous clouds offers a compelling alternative.

By successfully executing cloud repatriation strategies, companies have achieved substantial cost savings without compromising performance and security. With managed services providers like offering comprehensive support, businesses can navigate the complexities of cloud exits and optimise their cloud environments to stay competitive in today’s rapidly evolving market.

Sunando Bhattacharya

Sunando comes from an IT services background, and has over 23 years experience with companies like Orange Business Services, Spectranet, Sify and NTT-NetMagic wherein he was responsible for Business Strategy, Sales, Alliances, Product Development and Pre-sales functions. At IndiQus, he drives the entire business strategy, and also leads the HR and Finance teams. Sunando did his SMP from IIM Calcutta.

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